Refine magazine
Yahoo! Hong Kong
Project Overview
Refine Magazine: Redefining Language for the Digital EraRefine magazine is an initiative project by Yahoo! HK, aimed at enriching the variety of their in-house products and seizing new sales opportunities.
Enter the realm of Refine magazine, where language undergoes a captivating transformation in the digital age. With a tone that's darkly humorous, wise, and smart, we delve into the nuanced meanings of words shaped by the influence of social media. Each issue features insightful interviews with celebrities, key opinion leaders (KOLs), and politicians, who shed light on the keywords dominating today's online conversations. From viral trends to controversial topics, Refine offers fresh perspectives and thought-provoking insights, inviting readers to explore the ever-evolving language of our interconnected world. Join us as we unravel the threads of modern communication and redefine the very essence of words in our digital era.
Enter the realm of Refine magazine, where language undergoes a captivating transformation in the digital age. With a tone that's darkly humorous, wise, and smart, we delve into the nuanced meanings of words shaped by the influence of social media. Each issue features insightful interviews with celebrities, key opinion leaders (KOLs), and politicians, who shed light on the keywords dominating today's online conversations. From viral trends to controversial topics, Refine offers fresh perspectives and thought-provoking insights, inviting readers to explore the ever-evolving language of our interconnected world. Join us as we unravel the threads of modern communication and redefine the very essence of words in our digital era.
My Role and responsibilities
As product owner and designer, I led a cross-functional team consisting of designers, content writers, and social media strategists. From conceptualization to execution, my responsibilities included crafting branding designs, content direction, web design, online publishing solutions, social media templates, and strategies.
The Problem
Develop a website dedicated to streamlining course selection for DSE students.
Provide a supportive environment where users can clarify their path and choices, easing their stress and frustration.
Provide a supportive environment where users can clarify their path and choices, easing their stress and frustration.
The Goal
Craft an online magazine across various social media platforms to garner 10k-25k page views in the initial year, aiming for an 8-10% increase year over year. Establish social media channels garnering 12-30k followers within the first year.
